SEO Link Building Made Easy

SEO link building is the cornerstone of a successful search engine optimization strategy. Every website needs to build backlinks in order to be ranked by the search engines on the results pages. It can be frustrating and it is easy to build low value ineffective links.

What is SEO link building?
SEO link building is defined as the process through which high value backlinks to your site are obtained from high ranking websites. Your keywords should always be used within the anchor text to ensure maximum value. Links can be generated through advertisements, comments, articles, press releases, social media or bookmarks on social sites.

Why build links?
Search engines place a lot of importance on the quantity and quality of backlinks to a website. Links form a big part of the algorithm used by search engines to determine ranking and backlinks from high volume websites have the ability to generate a lot of traffic to your website. Websites with a lot of quality links are seen as experts on their subject matter and will therefore rank high on the search engine result pages.

How can SEO links be build?
There are numerous methods that can be used to build links. Some of the acceptable and widely used methods are:

– Article marketing
– Comments on blogs or forums
– Reciprocal links
– One-way links
– Press releases
– Facebook and Twitter
– Bookmarks
– Directories

Article Marketing
This is a very effective tool and can also be used to establish credibility. Articles should be written using your keywords (keyword density of 3% – 6%) and should relate to your website, product or services. Always ensure that the links back to your website contains your keywords in the anchor text. Follow the guidelines and rules of the article directories when submitting articles to ensure that your articles are published.

Comments on Blogs or Forums
Links can be created by commenting on blog or forum posts. It is advisable to place a link back to your website in your username and not in your comment. This method of SEO link building has been abused and you may find that a lot of blogs and forums delete comments that do not add value. For maximum results it is advisable to comment on blogs or forums that relates to your website, service or product and that allows do-follow links.

Reciprocal Links
It is a good idea to have a few quality reciprocal links to high PR websites. When two websites link to each other it is called a reciprocal link. Always link to a website with a high PR (page rank)that relates to your service or product. Links can be obtained through contact with the webmaster of the website that you want to link to and some websites have an automated process. It is important to make sure of the PR of the page that links to you since not all website pages have the same PR.

One-way Links
High value one-way links are the gold of SEO. The search engines allocate more value to one-way links than reciprocal links. Posting content (not comments) on popular blogs or high PR websites generate quality one-way links. Some blogs and websites allow guest posts and it is important to build a relationship with these type of sites. Always manage your links to ensure maximum value and only build links from established websites in good standing.

Press Releases
One-way links, awareness and traffic can be generated through press releases. This method has also been abused and the search engines are aware of this. Only submit a press release when you have something to share or announce and make sure that it is well written. You should ideally not submit more than 4 press releases in a year.

Facebook and Twitter
Promoting your website through Facebook and Twitter is a must. High quality links generating traffic to your website can be build through these sites. You can reach a lot of potential customers and improve your rankings by using these two sites effectively.

Another method that has been badly abused. One-way links can be build by bookmarking your websites on various social sites. The value of these links have decreased due to abuse but it is still a viable SEO link building method.

You can build one-way links by submitting your website url to directories. Try to limit your submissions to directories with a high PR.

What not to do
– Do not make use of link farms
– Do not build links from banned sites
– Do not build links from gambling or porno sites
– Do not build massive amounts of links in a short period of time
– Do not use black hat techniques

The key to a successful SEO link building strategy is to continuously build high quality links over a period of time. You should aim to build 10-20 links per day using a combination of methods. This should not take you more than an hour daily and is worth the effort. It is important to understand that SEO link building takes time and will not push your website to the number one position on the results pages overnight.

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Link Building for Musicians Websites

Today let’s venture slightly off the beaten path of your musical development and independent artist career responsibilities… Let’s talk about your online presence. Today we are going to talk about an often overlooked area of building your online presence… It’s called Link Building. Link-what…? Exactly.

Link Building For Musicians Websites?

Link Building for artists/musicians websites is not something that is typically addressed by the independent artist because they just don’t usually understand what it means, and why it’s important.

Independent artists, Musicians, and Bands that are active in building their online presence are typically engaged with blogging, list-building, and social media… Which is good! If you are actively communicating with your audience through regular blogging, sharing content through social media, and email; you are way ahead of the curve, and i salute you!

The good news is that if you are doing these things, you already ARE creating and building new links, you just may not know it.

But after this article, you will know what most don’t, understand that links are important, why exactly they are valuable, and how you can get more.

What is Link Building? What are you talking about…

Link Building (sometimes referred to as Backlinks) is very simple, it is the foundation for the internets connectivity. It’s how people find your pages online.

When you click on that little (typically blue) link on someone’s web-page, or from the search engines results page, or from twitter/facebook/anywhere… You are being instantly connected to another page somewhere on the internet.

Links are great. We want as many good ones as we can get. Here’s why:

1. More links = More potential visitors/fans/subscribers/sales (all of which are good)

2. Links pointing to your pages are essentially considered a “vote” in the eyes of the Search engines -which rank other websites and send them relevant new visitors.

Search engine traffic may not be something you have planned on as a strategy for marketing your online presence. But let me ask you… why not?

All you have to do is figure out the keywords for something that SOMEONE IN THE WORLD would use to find information they were interested in, that you could also write about, and then target those keywords.

With a little Link building and promotion you could have targeted traffic from that search term for the rest of your life, with very little further work. (Not necessarily very competitive keywords mind you, those require work to stay at the top, but “Long-tail” keywords, which are longer keyword phrases with less competition)

Over time, repeating this (albeit over-simplified) process for building your pages could mean substantial new visitors and an effortless stream of new fans and audience growth.

–For example, let’s say 10-1000 people using a long-tail search phrase like SEO for Artists and Musicians.

It’s ALL Pages and Links.

So, remember, the WHOLE INTERNET is simply PAGES, and LINKS.

People find pages through links, and those links = search engine love, and more visitors/fans/subscribers/sales.

The most amount of quality links pointing back to our websites and web 2 properties we can get is what we are trying to accomplish with Link Building. You now know why Link Building is so valuable.

So Who Should Be Building Links Actively?

Anyone with a website that wants to grow their audience and acquire more visitors for the long-term.

It’s really that simple. If you have great music, (first priority) you have a blog and you use it-as well as are building your email list and social media following, then building links is just a no-brainer to build your brands reach and audience.

But before you throw your hands up in the air with an ARE YOU SERIOUS!? How much more can i do, im already spread so thin!….. I get it. We all are.

The good news is that we’re not talking about large-scale Link Building campaigns where corporate level SEO teams are brought in to handle the Job. Im talking about some very basic stuff that can really help you maximize the stuff you are doing already, and hopefully pull in some more traffic from some of the most effective streams.

Simple Link Building Strategies for Independent Artists/Bands/Musicians

Blog Posting

Writing great, unique content and sharing it on your blog is the first and most important link building strategy, as it is the core. We are trying to build links to pages on our site, because that’s where we want the traffic to end up at. And If the content ain’t good, no ones gonna stay. Pretty cut and dry.

Blog Commenting on hub sites and good blogs

Although not really a link-building strategy as much as a networking and relationship building strategy, commenting on industry blogs and being engaged in conversations is a great way to tell people in your industry that you are around, and you can even pull in some traffic back to your site on occasion as well.

Social Link-spread

Every-time you create new content you should be sharing them across your expansive network of social properties by posting links and sharing with your fans and followers.

Relevant Directories

This is a great way to build good one-way links that will be helpful in the long-term, the great thing is there are quite a few good ones for independent artists and musicians, just as there are many good resources. Just search for relevant directories like “Independent Singer Songwriter directory”, or musician directories, or music resources directory, you get the idea… If you are a Classical Composer they probably have a specific directory you can get into. And if you are a Hip Hop Artist, it does you little good to try to get into it.

I’ll be writing up a guide of the best Link Building Directories for artists/musicians pretty soon.

Setup an RSS Feed

By setting up an RSS feed, you are syndicating your blog with an aggregator service that will make it easy to subscribe to updates from your website without having to actually go and check to see if you’ve put anything new out. This is really convenient for most people. You can build a link and perhaps even get some traffic – automatically. Go register for a Google Feedburner account for free.

Profile Links

One of the easiest and best things you can do is to link all of your web 2 pages and accounts together.

Profile links are a fantastic to utilize what you have working for you already. Go ahead and fill out all your profiles completely, and add links to your other pages. The name of the game these days with search engines and social media is not how MANY websites/properties/profiles…. It’s the quality and effective utilization that matters. Although artists/musicians never really got that wrong, but make sure you do something! (perfectionism vs. procrastination = NEITHER. Do the best you can in the time you give yourself to work on this, and focus on getting as much done as you can.)

Online Communities

If there are forums and online communities that you are a regular in, or have been there for some time and have gotten to know people, why not share new content with them? Keep them informed, and be sure to post links to your websites with “anchor text” (if available) in your signature.


You now understand why and how, so go start building some links. You can start by leaving a comment/question/suggestion below!

Again, when I was referring to targeted keywords for search engine traffic, I’m referring to bridging the topic of your post to something that someone who may potentially be interested in you or your music would be searching for.

This essentially pulls in traffic that you may have otherwise never would have gotten by being clever and putting a little forethought into your blog posts.

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Two simple ways to start building links that you might be overlooking

One of the grey areas when it comes to online traffic is that without ranking for your most important words on Google, your chances of getting relevant visitors to your website will be slim.
The customer journey is complicated. Some of your customers have already defined their problems so they come to you through your main or what I like to call money keywords. Some of them are still struggling with understanding what their challenges are. This set of people are likely to come to your website through long tail keywords.

While your long tail keywords are important, your money keywords, which actually are the keywords you want to rank for, is usually most important. Rank for the right keywords and the money flows in.

Luckily there are a lot of things you can do to make sure that your website has a possibility of getting ranked for the right keyword. This means optimising your website and paying attention to other factors like speed, device responsiveness etc.

Despite all this, your website might not rank on the first page of Google except you have just the right amount of backlinks needed to outrank your competitors.

Two simple ways to start building links that you might be overlooking

Backlinks remains the single most important factor when it comes to ranking on Google. If you have good links pointing to your website, there is a high chance of your website ranking as high as the number 1 position on Google.

Unfortunately, link building has been mired in controversy. It is not necessary that link building is bad, it is just that the way and manner you go after them determines if they are going to be bad or good.

Today, I will show you how to build the right type of links that will drive traffic to your website and still make sure that you are not violating any of the Google’s law

What makes a good link?

First let us see if we can answer this question. Can a backlink be bad? This has always been the issue with Google and the internet community. You see Google wants to display the best content to its users and therefore any method designed to manipulate this is seen as wrong for Google.

We may not know the type of links that is classified as wrong with Google but we can safely judge the right type of links.

Relevance to Google is a tight ball game. Your link must be relevant both at the page level and domain level. A link from a technology blog to another technology blog is relevant. A link from a tech blog to a makeover blog might be irrelevant if the content of the page is out of context.

Google loves links that are freely given. They do not want you to manipulate to get links in anyway. This includes cloaking, not declaring when you’re paying for it and scaling link building. To Google, getting a thousand links in a month is seen as manipulative to getting the same number of links over a period of time.

The best type of links are those links that sends referral traffic to your website. The purpose of any link building effort should be more traffic and not greater ranking.

A good link usually has those three characteristics. If your links are not following these rules, then such a link might end up hurting you.

Now that we know what makes Google think a links is good, let us know examine how to build those types of links that drive traffic and still remain relevant.

1. Relevant directories

One of the simple yet much overlooked ways of getting more traffic to your website and give earned links is directories.

Directories are the life blood of the internet. Think of sites like Yahoo, DMOZ and you’re able to immediately understand why directories are important. To get started with building links with directories, take a look at your industry or location. For example, let’s say I want to use directory to start building links to my website, the first thing I will do is see if I can find an industry specific directory like SEO directory? If I can, then I will make sure I get listed on it.

At other times, it might become difficult to get an industry specific directory, so I will go with geographical directories. Since I operate from Nigeria, I will try to get listed in online directories like vconnect, business list, onlinedirectorynigeria etc which has a high editorial standard.

2. Relevant niche blogs

The second best place you can get links from are from other bloggers in your niche. The internet exists to help people find information as they navigate from one place to another.

This is why it is important to build relationships with other bloggers in your community. Your competitors might not link to you except if you have done something so spectacular that they have no other choice to, but there are industry bloggers who are simply interested in what is happening in your niche.

These are the kind of people you should court. It might take time but the results are usually worth the effort. Here is what you need to do:

• Make a list of 10 bloggers who writes about your industry.
• Get to read the articles on their website
• Follow them on social media platform where they are active.
• Share their work on social media and send them email if they write something you find interesting.

Keep doing this continuously.

As you’re building this relationship, you will find out that the law of reciprocity will start to play out. Some of these bloggers will also begin to share your articles (which is why it must be good enough in the first place) and gradually begin to notice. Once you get on their radar, the links and ultimately the traffic will follow.


Link building is tough. In fact link building is much more sweat and creativity, but there are easier ways to get it done without crashing your head against a wall. Think in terms of value and you immediately begin to see how not so difficult it is.

Rogerwilco shortlisted for three Assegai Awards

Rogerwilco, the digital marketing agency previously known as 2Stroke, has been shortlisted for three Assegai Awards in the SEO category of the Direct Marketing Association of South Africa’s annual awards.
Charlie Stewart
Charlie Stewart
The shortlisted entries were for a content marketing campaign on behalf of financial services provider Direct Axis, an SEO campaign for Genesis Medical Scheme and an SEO project for home loan originator ooba.

Winners will be announced at the Assegai Awards evening at the Museum of African Design in Johannesburg on 6 November.

Charlie Stewart, Rogerwilco CEO, said: “The single most important judging criteria for the Assegai’s is the ability to evidence a return on investment. The fact that we were able to single out how our campaigns had generated leads and contributed to our clients’ bottom lines points to the tangible value of search engine optimisation and its growing significance in the digital marketing mix.

“Over the years we’ve refined our SEO processes to incorporate a strong online PR offering to support traditional link building and onsite optimisation. Coupled to our investment in analytics, this has helped us provide definitive evidence of results, bringing greater clarity to a digital tactic that’s often viewed with some degree of circumspection by brands.”

In April 2014, Rogerwilco (then known as 2Stroke) won a Gold PRISM for content marketing in the PR industry’s annual awards to add to a Bookmark for organic search at the 2013 DMMA (now IAB) awards.

Link building strategies that shouldn’t be ignored

t is not a secret anymore that link building is one of the best ways to achieve success online. There are several strategies that are being employed for link building in 2016 and they will definitely be used more frequently in coming years.
Link building strategies that shouldn’t be ignored
©Ion Chiosea via 123RF
The thing about link building is that the value it adds to your SEO campaigns cannot be replaced. Link building is probably the oldest technique that has been employed for search engine optimisation (SEO) activities. Social media marketing, content marketing and other strategies that are being used today are all geared towards earning your website links – one way or another.

Even as many articles are being fabricated to announce the demise of link building in the coming year, there is no way it’s going to be removed from the world of SEO. It will always have its place in SEO. It will continue its evolution. Before checking out some link building strategies, let’s have a look at its evolution in brief.

Evolution of link building

Initially when internet technology was still figuring itself out and search engines were just like another website, link building was not as differentiated as it is today. Manual link building existed to put sites at the top of these search engines. The more sites you had linking to your website, the better for your site. Quantity was by far more important than quality. People would link their sites to spam sites and vice versa. Any link would do the trick then.

Google made an update to its Penguin algorithm and this brought a grave change in the world of link building. Many professionals in SEO refrained from using link building as an SEO strategy and focused more on content marketing. This algorithm was designed to improve the quality of search results. How would you feel if a Google search turned up a bunch of spam sites on page one that are totally unrelated to what you were looking for? To improve your search experience, Google’s Penguin algorithm was designed to get rid of those spam sites and this meant punishing websites that were linked to them.

The result is that SEO professionals paid more attention to the quality of links that they put on their sites. Links from high-authority websites came highly appreciated and those from low authority domains were shunned. Secondly, sites in the same niche created links with each other more making it easy for the search engines to crawl them and produce more relevant results effortlessly.

Strategies to build your link profile

However, building these high quality links is not such a simple activity. This is why the following strategies are employed.

1. Blog commenting

Sounds like a silly strategy to put at the top of this list but it does work quite well. Commenting on blog posts is simple and it does produce some amazing results. It is also quite common nowadays. Complimenting is probably the thing that you do most on blog posts but it is not as effective as asking and answering questions. People have learnt that complimenting is a sneaky way of getting links but when you ask a question the article creator will have no choice to answer. Other people commenting will want to check who you are and the webmaster will also want to know why you are so interested in the topic. This earns you connections so easily.

2. Guest posting

Creating guest posts is not anything new for many people. When you contract SEO services this is probably one of the first strategies that will be proposed to you. Guest posting requires you to come up with clever topics, pitch and most of all seek out the prospects. You have to look for sites with good PR (high authority sites). Study the site and get an understanding of the owner. With this information you will be able to create a good pitch that will be accepted.

3. Content marketing

Creating and posting content on your website/blog is one thing but marketing it is something that you must do. When you have developed content for your blog then you have to let people know that it is available. You can share it out on social media and curated blogs. Many people create content and stop at that. There will be those random links that will come from the content you have created but then they will be very few and far in between. Marketing content well will help you in your link building efforts.

4. Social media referrals

A majority of links from the social media channels come with a nofollow tag but they are still great when it comes to bringing in traffic and conversions. Therefore you should not ignore this strategy. The mistake that many people make when using social media is using their profiles to promote their stuff only. This is selfish and as you probably know by now the principle of reciprocity is very important on social platforms. Therefore, take time to mention other people’s posts on your social media sites. Using hashtags will also increase visibility of your content.

5. Testimonials

When you use an app or software in your business then you take some time to review it. Try out a bunch of tools, application or software that is related to your business and then review them. Reach out to the developers and ask if you can take part of their testimonial page. They want reviews of their products and you want links. It is definitely a win-win situation.

These five strategies are by no means the only ones available for you to earn links. A majority of these techniques tend to be ignored quite a lot. However, the impact that they can have on your site is great. Link building is probably going to take on a different face in 2016 but its importance does not diminish at all.

Why Contextual Link Building?

Contextual link building service is one of the most effective strategies of creating excellent link building. It is new way to building links. By this way we can increase website rank, generate page traffic and direct readers to a certain desired destination.

Contextual Link Building being a modern and innovative method helps you stay ahead in search engine competition. With Contextual Link Building your website will achieve better ranking and increasing link popularity becomes easier. In Contextual Link Building maximum focus is laid on blog posting. Overall a brief 250-300 words blog post with a link within the text will do. The blog post will focus essentially on the products or services of your company.

Contextual link building is great technique to increase website rank. Now-a-days, several companies provide link building services. Link Building Services is used by Search Engine Optimization (SEO). For superb search ranking, you need to concentrate on the uniqueness of your web design, age of the site, quality of keywords, keyword density, Meta tags and contextual links. Concentrate on all these things and high page ranking will not be a far-fetched theory for you. Link building is the mainstream bloodline of Internet marketing today. Many experts and professional web developers are aware of the benefits and effective strategies to develop multiple links across the internet.

Importance of the Contextual link building service in modern times has been time and again stressed by different organizations searching for innovative ways to boost the online visibility in an impeccable manner. In contrast with spamming and the innumerable link farms scattered all over the internet, the Contextual link building service is known to offer genuine links to enhance the web traffic in an impeccable manner.

Contextual link building is a fantastic tool for website owners. Building the contextual link building is one of the competitive way for a website owner to generate traffic and increase page rank. You can successfully implement contextual link building in many ways like Articles, Adverting, Your own Website, Blog comments, and Forum signature. Contextual link building is one of the most effective ways for any website entrepreneur or blogger to improve the traffic on their web page and ranking on all major search engines. The SEO Strategies are use to Build Your Online Reputation. Contextual link building is one of the best way that used to increase link popularity. According to Google and other major search engines, contextual links or in-content links are one of the best methods to get inbound links for your site. Contextual links are measured and natural links by all major search engines. The best way to increase your SERP is to get natural and organic links. Contextual Link Building can make your website lead in search engine ranking.

Contextual link building is one of the best way that used to increase link popularity. According to Google and other major search engines, contextual links or in-content links are one of the best methods to get inbound links for your site. Contextual links are measured and natural links by all major search engines. The best way to increase your SERP is to get natural and organic links. Contextual Link Building can make your website lead in search engine ranking.

Contextual link building also called content link building. Contextual link building is a natural link building strategy and it appears innately in the website post. Contextual link building is one of the newest ways of promoting your website. It is done by placing links in the content in such a way that a reader is enticed to click on it. Contextual links refers to links that are within content, rather than on a link page or in a resource box. Generally these should be made using anchor text for even more clout with the search engines. The contextual links that we provide is of the highest quality and you can completely rely on our credibility.

How To Link Building Services That Drives My Business Grow?

Link building services can help to drive targeted traffic to your website. You should find an expert link building service and Internet Marketing Services provider who can understand your business goals and offer the best solution to help your business grow and make huge profits.

Quality link building service can surely bring customers to your website. Link building services can attract the target users who may be interested in the information or products on your page or website.

Creating quality links:

Some businesses try to create more and more links for their website. This can be done through spam web forums with pre-written posts. Creating automated responses is also a popular option that is being used by many business owners. Some businesses develop websites that are nothing but directories for the links. These techniques cannot bring more traffic to your website as the users would come to know that your links are a part of a scam campaign.

Be patient to get good results:

Link building techniques do not work overnight. You cannot expect excellent results in one or two days. It is important to find the right forums to post your links there. When they would be seen by the other people, your website would get more traffic. You should search for the forums which talk about the same topics your website features. A good link building service provider can help you choose the best places to position your links and get the desired kind of attention and traffic as you may be looking for.

One should find credible places to place the links in order to get maximum visibility. The main aim of link building services is to bring the visitors to your website and recommend your page to other users. When the people would be satisfied with the information provided on your website, they are likely to repost your link. This helps you get free advertising and exposure. Link building services can definitely help your business grow.

Make viewers happy:

The success of a web page depends on the client satisfaction. You may want them to appreciate the content on your website so that they would recommend it to other people. If they click on your link and get no information on the topic you discussed, they may provide a poor public review and it can have an adverse effect on your business. Hence, the people would not prefer to follow your links and you would lose a lot of business. A solid link building service should be able to create and post engaging and interesting content to attract the targeted users.

No matter what your business objectives you may have, you should hunt for expert companies that offer excellent link building services and Internet Marketing Services at reasonable rates. Make sure that they understand your business goal and come up with unique solutions that help you get good results in the minimum possible time. Look for the expert service provider who can help you achieve the maximum ROI.

Ten Essential Tips Ofr Delivering Successful Seo

10 tips for effective SEO:


Before you start your SEO campaign make sure to implement a quality web stats package that lets you know what search engine spiders are visiting your site, what keywords are referring the most traffic to your site, and how many hits/page views you are getting.

Build great design

To get the best search engine visibility web designers should follow the 5 basis rules if web design which states that web site should be:

Easy to read
Easy to navigate
Easy to find
Consistent in design and layout
Quick to download

Write effective Title tag on the page

Arguably the most important ranking factor for effective natural SEO is the title denoted by the – title – tags on HTML. This title is considered primary text by the search engines meaning that all the search engines record this text and place considerable value on it. It is important because it is the first text shown in the search results as a hyperlink to your site. As a general rule a descriptive title should be 5 to 10 words for each page or 69 to 75 characters.

Body text

On your page you should always aim to have a healthy amount of descriptive body text to explain what the page is about, don’t rely on the title of the page. You should aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is known as keyword density. All search engines consider words at the top of the page, above the fold as more important in value than the rest of the page

Domain and the URL

Placing key-words in the domain can have some weighting in the effectiveness of your natural SEO. The reasoning is that the terms or phrases matching the words you typed in a query are highlighted when you view the search results. This is known as search- term highlighting or term highlighting. Note; If you are going to buy and use a URL that may have already been used in the past, it is worth while checking the history of the URL.

H1, Bold, Italics

You should have your main keywords once in an H1 tag, once in bold and then once in ITALICS, this should show the search engine crawler that these are important words/phrases for the page, so in turn the crawler will make the assumption that the keywords are important for a visitor.

Anchor text

Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.

Write fresh content

Google loves fresh content. They have a fairly new spider called freshbot, it crawls the web daily looking for new/updated pages and sites. It will then list the page at the top of their index for that sites keywords. It will stay there for a few days, if the page was just an updated version of what is already in the results it will revert back to the old version and drop back to it’s old position, if the page is brand new then it will drop completely from the index, until the next full update when it should take a permanent place in the results.


Build high quality external links to your website. Sites with high quality credible links pointing into them gain more popularity than sites with low quality links. It is rumoured that Googles places up to 60% of its weighting on quality of party external links:


Page submission

Submit the root page to all the major UK search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully but be patient. There are plenty of directories online, find one that fits the theme of your site and submit the root URL, again this may take a while but be patient.

7 Steps To Sell Your Boss On Social Media Marketing

With words like “tweet,” “blog” and “unfriend” entering our standard lexicon, there’s no question that social networking has a significant place on our contemporary culture. And it’s no surprise that many companies have been using social media to connect and communicate with their customers online.

But the benefits of social networking aren’t always immediately apparent to some. And that is especially true for businesses who are interested in having a lot of control over their brand name and brand image. Convincing some that every business has something to gain from social media marketing can be difficult. It can be hard to see how social media marketing can result in a positive return on investment (ROI).

When it comes to convincing your boss or colleagues to invest in social media, it helps to have a plan. Here the seven steps you can take when it comes to selling social media marketing to your boss or company.

1. Explain how social media is an unbeatable research tool. When a company is effectively tapped into the social media landscape, they get to hear a lot of chatter that they wouldn’t hear otherwise. Those engaged in social media marketing campaigns will be able to monitor channels for any mention of their company, competitors, industry, clients and potential clients. Setting up a social media marketing listening campaign lets a company know who is participating and what is happening.

Thanks to tools and services like Quantcast, Alexa and TweetMeme, it is now easier than ever to track and measure what people are talking about online. This information is invaluable for developing future marketing strategies, both online and offline.

2. Match the benefits of social media marketing with your company’s goals. Whether your company or your client is a service provider, a business to business specialist or a business to consumer retailer, there’s a social media marketing strategy for them. But in order to convince others of social media marketing’s benefits, you have to be aware of the company’s goals. Do they want to enhance their customer service operations? To they want to reduce costs? Do they want to manage their reputation? Social media marketing can do a lot to help achieve all those goals. When you know what your boss or company wants, you can show how social media marketing will help them achieve it.

3. Start small. Even if they’re not bullish on social media marketing, your boss or others at your company are probably aware of the range of social media applications and services that are out there. They may think that launching a social media marketing campaign will be a huge undertaking, one that will require many work hours just to set everything up.

But that’s not necessarily true. A social media marketing campaign doesn’t have to include a setting up a Facebook Fan Page, a Twitter account, a blog and a YouTube channel. In fact, it’s often easier to start small. Figure out which service will best match the stated goals of your boss or your company. It may be something as simple as registering a Twitter account and starting to engage people via tweets. Starting small requires little time and less cost. But the results can become apparent quickly. You can even begin to measure such results with a tracking service like Quantcast.

4. Set up a strategy and follow it. A social media marketing campaign can appear strange and different, even to people who have plenty of marketing experience. If you don’t have a clear strategy for implementation and execution, reactions to your plan will be understandably skeptical to your social media marketing strategy. Take time to explain each step of the plan, describe why it’s being done and how it will benefit the company.

5. Look for examples of social media marketing success. Lots of businesses, large and small, well-known and unknown, have been able to already achieve a lot with social media marketing. From Charles Schwab to FujiFilm to Goodwill, there are countless examples of companies who have been able to successfully use social media to achieve their corporate goals. Find them and broadcast the results.

6. Anticipate Questions. It’s natural for people to be skeptical of new things and new ideas. While you may be well aware of the benefits of social media marketing, keep in mind that resistance may simply be the result of some people being overly cautions. That’s why it’s important to anticipate any and all questions or objections someone may raise. Find good case studies and other examples of social media marketing successes. Have these on hand to use as examples. Here are some common questions that skeptical bosses may have about social media marketing:

• Our customers aren’t online. This line of reasoning is being used less and less, but some companies may still think this is true. The truth is, at the cusp of the 2010s, nearly everyone is online. Online activity isn’t restricted to any gender, income level, education level, or location. There are countless surveys to prove this. One of the largest survey groups, the Pew Research Center, frequently provides data for online use, broken down by several categories.
• What if someone writes something bad? This is a common fear among those resistant to social media marketing. But studies show that when companies engage with customer complaints and criticisms, they end up looking better than before. Mention that people will likely complain whether you’re engaged in social media or not. It’s better for nearly every brand to appear involved with its customers. Even the angry ones.
• It’s too time-consuming. After setting up social media marketing accounts on networks like Facebook and Twitter, the actual maintenance doesn’t take that much time at all. You can spread social media marketing efforts among the staff, or you can task a single person to handle it. Either way, social media marketing doesn’t require countless work hours. Create a timeline showing the typical amount of time one will spend on social media every week to help prove this point.

7. Make your case. Prepare a short, punchy presentation that hits on all the above topics. Give your boss or colleagues plenty of time to ask questions. Think about your boss or colleagues’ personal preferences and consider how you can best sell your social media marketing idea. And remember that there may be some things you don’t know. Social media marketing is still relatively new, and that means that there are still many unanswered questions out there. Be honest about what you don’t know, but make sure to point out all possible benefits to social media marketing.

Social media marketing is an exciting new medium that companies can use to achieve just about any business goal. By convincing your colleagues or your boss of the effectiveness of social media marketing, you’ll be on your way to discovering the enthralling, challenging and rewarding new world of social media marketing.

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