Ten Essential Tips Ofr Delivering Successful Seo

10 tips for effective SEO:


Before you start your SEO campaign make sure to implement a quality web stats package that lets you know what search engine spiders are visiting your site, what keywords are referring the most traffic to your site, and how many hits/page views you are getting.

Build great design

To get the best search engine visibility web designers should follow the 5 basis rules if web design which states that web site should be:

Easy to read
Easy to navigate
Easy to find
Consistent in design and layout
Quick to download

Write effective Title tag on the page

Arguably the most important ranking factor for effective natural SEO is the title denoted by the – title – tags on HTML. This title is considered primary text by the search engines meaning that all the search engines record this text and place considerable value on it. It is important because it is the first text shown in the search results as a hyperlink to your site. As a general rule a descriptive title should be 5 to 10 words for each page or 69 to 75 characters.

Body text

On your page you should always aim to have a healthy amount of descriptive body text to explain what the page is about, don’t rely on the title of the page. You should aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is known as keyword density. All search engines consider words at the top of the page, above the fold as more important in value than the rest of the page

Domain and the URL

Placing key-words in the domain can have some weighting in the effectiveness of your natural SEO. The reasoning is that the terms or phrases matching the words you typed in a query are highlighted when you view the search results. This is known as search- term highlighting or term highlighting. Note; If you are going to buy and use a URL that may have already been used in the past, it is worth while checking the history of the URL.

H1, Bold, Italics

You should have your main keywords once in an H1 tag, once in bold and then once in ITALICS, this should show the search engine crawler that these are important words/phrases for the page, so in turn the crawler will make the assumption that the keywords are important for a visitor.

Anchor text

Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.

Write fresh content

Google loves fresh content. They have a fairly new spider called freshbot, it crawls the web daily looking for new/updated pages and sites. It will then list the page at the top of their index for that sites keywords. It will stay there for a few days, if the page was just an updated version of what is already in the results it will revert back to the old version and drop back to it’s old position, if the page is brand new then it will drop completely from the index, until the next full update when it should take a permanent place in the results.


Build high quality external links to your website. Sites with high quality credible links pointing into them gain more popularity than sites with low quality links. It is rumoured that Googles places up to 60% of its weighting on quality of party external links:

See: www.barracuda-digital.co.uk/linkbuilding

Page submission

Submit the root page to all the major UK search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully but be patient. There are plenty of directories online, find one that fits the theme of your site and submit the root URL, again this may take a while but be patient.

7 Steps To Sell Your Boss On Social Media Marketing

With words like “tweet,” “blog” and “unfriend” entering our standard lexicon, there’s no question that social networking has a significant place on our contemporary culture. And it’s no surprise that many companies have been using social media to connect and communicate with their customers online.

But the benefits of social networking aren’t always immediately apparent to some. And that is especially true for businesses who are interested in having a lot of control over their brand name and brand image. Convincing some that every business has something to gain from social media marketing can be difficult. It can be hard to see how social media marketing can result in a positive return on investment (ROI).

When it comes to convincing your boss or colleagues to invest in social media, it helps to have a plan. Here the seven steps you can take when it comes to selling social media marketing to your boss or company.

1. Explain how social media is an unbeatable research tool. When a company is effectively tapped into the social media landscape, they get to hear a lot of chatter that they wouldn’t hear otherwise. Those engaged in social media marketing campaigns will be able to monitor channels for any mention of their company, competitors, industry, clients and potential clients. Setting up a social media marketing listening campaign lets a company know who is participating and what is happening.

Thanks to tools and services like Quantcast, Alexa and TweetMeme, it is now easier than ever to track and measure what people are talking about online. This information is invaluable for developing future marketing strategies, both online and offline.

2. Match the benefits of social media marketing with your company’s goals. Whether your company or your client is a service provider, a business to business specialist or a business to consumer retailer, there’s a social media marketing strategy for them. But in order to convince others of social media marketing’s benefits, you have to be aware of the company’s goals. Do they want to enhance their customer service operations? To they want to reduce costs? Do they want to manage their reputation? Social media marketing can do a lot to help achieve all those goals. When you know what your boss or company wants, you can show how social media marketing will help them achieve it.

3. Start small. Even if they’re not bullish on social media marketing, your boss or others at your company are probably aware of the range of social media applications and services that are out there. They may think that launching a social media marketing campaign will be a huge undertaking, one that will require many work hours just to set everything up.

But that’s not necessarily true. A social media marketing campaign doesn’t have to include a setting up a Facebook Fan Page, a Twitter account, a blog and a YouTube channel. In fact, it’s often easier to start small. Figure out which service will best match the stated goals of your boss or your company. It may be something as simple as registering a Twitter account and starting to engage people via tweets. Starting small requires little time and less cost. But the results can become apparent quickly. You can even begin to measure such results with a tracking service like Quantcast.

4. Set up a strategy and follow it. A social media marketing campaign can appear strange and different, even to people who have plenty of marketing experience. If you don’t have a clear strategy for implementation and execution, reactions to your plan will be understandably skeptical to your social media marketing strategy. Take time to explain each step of the plan, describe why it’s being done and how it will benefit the company.

5. Look for examples of social media marketing success. Lots of businesses, large and small, well-known and unknown, have been able to already achieve a lot with social media marketing. From Charles Schwab to FujiFilm to Goodwill, there are countless examples of companies who have been able to successfully use social media to achieve their corporate goals. Find them and broadcast the results.

6. Anticipate Questions. It’s natural for people to be skeptical of new things and new ideas. While you may be well aware of the benefits of social media marketing, keep in mind that resistance may simply be the result of some people being overly cautions. That’s why it’s important to anticipate any and all questions or objections someone may raise. Find good case studies and other examples of social media marketing successes. Have these on hand to use as examples. Here are some common questions that skeptical bosses may have about social media marketing:

• Our customers aren’t online. This line of reasoning is being used less and less, but some companies may still think this is true. The truth is, at the cusp of the 2010s, nearly everyone is online. Online activity isn’t restricted to any gender, income level, education level, or location. There are countless surveys to prove this. One of the largest survey groups, the Pew Research Center, frequently provides data for online use, broken down by several categories.
• What if someone writes something bad? This is a common fear among those resistant to social media marketing. But studies show that when companies engage with customer complaints and criticisms, they end up looking better than before. Mention that people will likely complain whether you’re engaged in social media or not. It’s better for nearly every brand to appear involved with its customers. Even the angry ones.
• It’s too time-consuming. After setting up social media marketing accounts on networks like Facebook and Twitter, the actual maintenance doesn’t take that much time at all. You can spread social media marketing efforts among the staff, or you can task a single person to handle it. Either way, social media marketing doesn’t require countless work hours. Create a timeline showing the typical amount of time one will spend on social media every week to help prove this point.

7. Make your case. Prepare a short, punchy presentation that hits on all the above topics. Give your boss or colleagues plenty of time to ask questions. Think about your boss or colleagues’ personal preferences and consider how you can best sell your social media marketing idea. And remember that there may be some things you don’t know. Social media marketing is still relatively new, and that means that there are still many unanswered questions out there. Be honest about what you don’t know, but make sure to point out all possible benefits to social media marketing.

Social media marketing is an exciting new medium that companies can use to achieve just about any business goal. By convincing your colleagues or your boss of the effectiveness of social media marketing, you’ll be on your way to discovering the enthralling, challenging and rewarding new world of social media marketing.

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Benefits Of Off-page Optimization

First and foremost, your website must be an effective advertisement in itself, to market your product or service. Secondly, it should provide your visitors with overall information about your company so that they feel convinced and confidently move to the next level. i.e., buying your products or engaging your services. Therefore, it is not an exaggeration if we say Search engine optimization is the backbone of online marketing.

Off-Page Optimization is a core technique in applying for Search engine optimization method, which is done outside of the website, the aim is to get the best positions for particular set of keywords and attract more visitors getting a permanent traffic out there.

Off-Page Optimization targets at getting back links through various link building techniques for particular keywords.

On-Page Optimization factors like bolding text, adding a bulleted list, highlighting the keywords etc, they might not be as important as the off-page factors but they have a direct impact on your webpage making your website search engine friendly. Online optimization helps in identifying the requirements of your customer and thereby provides a customized service.

How Off-Page Optimization could help in SEO

Once you have completed optimizing the on page of your website, then you will be ready to move forward and begin the off-page stage of your Search engine optimization.

Off-Page Optimization is the process by which you select and establish links with other web pages. There are a few key factors that you need to bear in mind when you undertake the linking process. They are as follows:

1.Firstly, you will need to identify suitable sites to which you want to establish links. In the process, due the availability of a large number of links your chances to be noticed by the search engine crawlers is high. The more this happens, the higher your search engine ranking will score.
2. Secondly, hyper linking from high ranking, high quality sites will further up your chances in the search rankings than links from poor quality, low ranked sites or sites with irrelevant information.
3. As you proceed with Off-Page Optimization, you may also wish to look at the number of outbound links existing on the web pages that are linking to you. These outbound links are nothing but as its name suggest, links from a web page or pages to other external, outbound sites.
4. Lastly, you should focus at the page titles of the sites that links are originating from. This is important as you may wish to contact the person running the site to negotiate reciprocal links. This is a much tried and tested method. Most people are open to this and they understand the benefit of good quality links.

Therefore, we understand that Off-Page Optimization is crucial to the success of your website and the optimization of your position in the search engine rankings. Developing quality links will play an important part in moving your site up the ranks in the search engines and will prove to be a rewarding experience.

Innovative Black Hat Community Introduced – Bhseos

BHSeos Forum is a fresh, new forum community where other fellow blackhat marketers can integrate their ideas with new custom programs built exclusively for the members. This is is a community where you can learn the newest methods and techniques to get ahead in affiliate marketing, local SEO consultant businesses, or promoting your own businesses. We focus on new and exciting custom tools built exclusively for our members – but that’s not all.. You can talk and discuss various ways of competing in tough markets online, or how to use complex tools effectively… BHSeos.com focuses on the technical aspects of SEO. We have discussions on advanced marketing strategies, and using blackhat scripts to manipulate search engine results, to outrank your competition, to get your sites indexed, to get high page rank links pointing to your sites. Struggling to properly use Xrumer, Scrapebox, Senuke, Sick Submitter, Serpassist? Having problems getting your comment spam to stick? We have specific methods, tricks, and tutorials involving the most complex programs in our industry.


We build our own custom tools and offer to our members exclusively. We have a proxy scraper, a referrer spammer, keyword generator, competition analysis, serp scraper, facebook friend adder, and a NEW exclusive backlinking tool that harvests AND spams various frameworks (currently: Laconica/StatusNet, EasyPhpGuestbook and DrbGuestbook, but many more are coming!) which are plugins so the tool will get new plugins all the time, plus you can even create your own plugins.. And that’s just after a week of launching. MANY more tools are on their way. We even take program requests – the facebook friend adder was a request from one of our first members and was delivered the next day. If you need any custom scripts created – you can ask one of the admins or other members (there’s several programmers in the forum) for help.. Plugins have been created for members that had a specific problem with multi-site WP 3.0. If you have a problem and need a solution, just ask! That’s what this forum is here for. To help our members get what they need done, and hopefully other members will benefit as well. You can’t buy that kind of service – we offer it free with your membership.


We’ll be going step by step, explaining the how and why – find out what it takes to use advanced tools – such as Scrapebox, Xrumer, and Senuke. We’ve started several threads, explaining how to get better success rates out of these tools and we’ll be going even further to provide more instruction on how to use programs to increase your online visibility.


There’s new products coming out every day in the SEO field, specifically Blackhat tools, and you never know if they’re worth the sale price they ask… We’ll be reviewing many products, going through each step necessary to successfully use these programs.


Link building is definitely an art form – when it comes to getting complex strategies down to a gameplan that an outsourcer can follow, getting your backlinks indexed, promoting the promoters, using proper keyword strategies, getting GOOD high PR links, buying links, selling links, link velocity – there’s a lot to it. The old way of just doing a Senuke run or submitting your site to directories – watching your site rise in the rankings… well, that just doesn’t work anymore. You need good strategies for getting quality links in such a way, that’s easily replicable, but not easily discounted by the search engines. New strategies are formed daily and at BHSeos.com, we’re here to help you with this process and learn from each other. Find out what works, and what doesn’t.

Here’s some examples of the discussions already posted on the forum:

The art of link building, Local SEO – Offering your expertise to local businesses, Mass Spaming with no complaints!, Grab the Keyword-Tool here, Multithreaded HTTP scanner for Linux, Grab ProxyScraper here, Product Reviews, Nested Spinning – Snippet,Testing But Not Getting Cookied, ClickBomb Protection – Lets See Programmer Deliver!,OOP – Search Engine Harvesters, PageRank Lookup, Scrape Proxies from Samair. Redirects By Referrer and Search Engines, domain availability checker, What Server/Host Setup Works best For Cookie Labs, pligg captcha exploit, Grab ReferralDaemon here, Adjacking for fun and profit!, Traffic Vance Alternative, Any Effective Facebook Friend Adders?, XSS Scanner, Introducing the BHSEOs.com API, Xrumer – Challenges, Improvements and Tips, and much, much more!

At BHSeos.com – there’s three main goals we try to achieve:

1. Discuss Blackhat SEO and methods/strategies.
2. Create programs that WORK, and that help us achieve the goals we set out in our methods/strategies for ranking in competitive markets. Create custom blackhat tools requested by our members.
3. Help and learn from other blackhat marketers. Good information is NOT easy to come by. There’s a lot of misinformation published in this industry, some on purpose, but mostly it’s just because of other sites/forums where people are spreading knowledge that they didn’t gain for themselves, and thus – they don’t even know if it’s valid (anymore). Also – the internet marketing industry is dynamic, always changing. You need to keep up with the times. Our idea is to provide you a place where you can get the knowledge and support you need – where you can use tools that actually help you achieve the results you need (whether your providing services for clients or just trying to get your own sites ranking).

BHSeos.com is NOT just another forum. I hope you take the time to check us out. Register and subscribe to BHSeos.com and you will not be disappointed.